The Human Touch:Robyn Pratt

Robyn Pratt, managing director, Impact Consulting Ltd., Malta

Bio for Robyn Pratt

Robyn Pratt grew up on a dairy and beef grazing property in Central Queensland, Australia.  As most Australians do, Pratt got the travel bug as a teenager and took on a casual waitress job to earn extra travel funds. This decision was the beginning of her hospitality career: She owned her first restaurant by age 21.

Her 24-year career with Starwood Hotels included stints as a catering manager and marketing coordinator before she became general manager of the Sheraton Noosa Resort, Australia. She moved to Europe and became project lead to implement the Euro for Starwood Eurozone properties, eventually becoming vice president of brand strategy with a focus on guest experience across all brands, and brand strategy and implementation for design and luxury brands – EAME.

In 2010, Pratt launched Impact Consulting Ltd., a consulting company focusing on brand strategy and implementation, guest experience, quality assurance, value innovation, change management and leadership for the hospitality industry.