10 marketing measures to reach local travelers

The past year for every hotelier has been all about tactics and keeping connected to as many customers as possible in as many ways as possible. In Hong Kong, like so many other destinations, we adapted our marketing to reach our own city’s travellers. In some ways the situation we faced has similarities with out of season drops in visitors, when strategy changes and inevitably means we re-examine our target audiences and activity. Here are ten measures we have followed at ICON: 1. Think like a local citizen (and in the short term) to help craft F&B activities and offers and an…
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