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A shot in the arm

A more robust hotel industry recovery is expected to start in the second half of this year. However, in the past year the industry has not only lost incredible amounts of revenue, but I think its overall image has been tarnished a bit – and not necessarily by its own doing. It is more a matter of a growing perception and prevailing attitude by a growing number of consumers about safety concerns and unique alternatives. Yes, business will come back, but it might not return to the levels hoteliers were enjoying before the pandemic. Some consumers might be a bit…
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