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Building summer success with COVID-safe activities

Prior to the coming of COVID-19, I had predicted a long, slow demise for golf. However, now that social distancing is a leading trend, this sport as well as many other activities where human contact is scant may be seeing a strong resurgence during the summer months. And therein lies a lucrative opportunity for hotels that you have only a few weeks to properly take advantage of. Let me start with some background on my previous forecast because many of the underlying motivations will carry forward into the post-coronavirus world. Compared to boomers and other older demographics, the younger generations…
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