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Converging once again for HITEC

Held in person for the first time since June 2019, the hotel industry’s premier show on technology took place in Dallas, Texas, during the final week of September, running concurrent to the Lodging Conference in Phoenix, Arizona. Attending HITEC brought a mix of elation, excitement, uncertainty and despair as, in spite of lingering coronavirus safety concerns, it was nevertheless great to see familiar faces and learn about how vendors have innovated to help hotels meet the current market challenges. Still, much was left to be desired as true technological breakthroughs were rare and the tradeshow lacked a critical mass of…
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