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Designing for conscious travel, purpose-led experiences

The hospitality industry has long been moving in a direction that is deeply rooted in the idea of creating a sense of place. Composer and author Paul Bowles once famously queried, “are you a traveler or a tourist?” indicating that there may be a significant difference between the two. Contributed by Mary Alice Palmer, HKS Director of Hospitality Interiors, Dallas, Texas Travelers seek an emotional experience connected to truth and authenticity, whether they’re at a resort, a small town off the beaten path, or in an often overlooked second-tier city. I believe travel is the only thing you can buy…
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