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Even in crisis, hotels can focus on sustainability

Following the latest launch of the World Travel and Tourism Council’s protocol, “Leading Global Protocols for the New Normal,” it struck me that the organization’s key approaches can and will actually help integrate sustainable practices into hotel operations rather than putting them on the back burner for the newfound holy grail of “health and safety.” Let me elaborate. The four key approaches and purposes of the protocol are: 1.     Ensure coherence through a coordinated, collaborative and transparent approach, supported by medical evidence, within the travel and tourism sector as well as with governments and public health authorities. Purpose: operational and staff…
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