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For 2021, January is the new December

While it is too late to discuss marketing opportunities for the holiday season of 2020, what’s critical is that hoteliers find ways to bolster revenues for the first quarter of 2021 – a period that, statistically speaking, may end up going down as one of the worst in the modern history of hospitality. One method to mitigate this dire possibility is to think in terms of extending the holiday cheer into the new year. One shift in traveler behavior stemming from COVID-19 that’s essential to grasp has been the shortened look-to-book ratio for most leisure guests. Instead of reserving a…
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