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Free, fast internet connectivity still matters

The world relies on the internet, especially members of the professional class whose only form of salaried physical labor is typing on a keyboard. The pandemic has only amplified this dependency as many of us are permanently or semi-permanently working from home. And by ‘home’ that could very well mean your hotel.

So, while it’s great and noble to discuss all the great things that new tech can do to enhance your operations and save costs, none of that will matter to the guest if the WiFi is slow.

Where this becomes especially important is for the remote worker, otherwise known as a digital nomad. For these individuals, it’s not just the lousy bandwidth when trying to stream Netflix and wind down after a long day of clearing the email inbox. It’s the interruptive connection when on a Zoom call or trying to download/upload some files.

Now consider how this uptick in digital nomadism affects hybrid travel. Guests want to be able to fit in some conference calls, email coordination and cloud-based project work during a vacation that is likely to be a bit longer than usual so as to justify the increased nuisance of flights, including COVID-19 tests for international travel. For these people who have flexible work conditions but are completely reliant on the internet, hotels that have spotty WiFi are out of the running.

Beyond vigilantly testing and monitoring your internet systems to ensure they are up to speed (pun intended), there’s also a marketing play here. Guests want to feel confident that whichever hotel they select for their hybrid trip will have satisfactory connectivity for their work and streaming needs, so be sure to update all your digital assets to explicitly discuss this amenity.

Yes, it’s not a grand project, but nevertheless critical from the customer’s perspective. All it takes is one ‘bad WiFi’ remark on a third-party review site to cost you many bookings from travelers who desperately need that reassurance.

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