Give your hygiene program teeth

In the past 10 days it seems every major hotel company has launched an enhanced hygiene program, often with partners like the Mayo Clinic to give it added gravitas. No doubt smaller hotel companies are messaging in similar ways, making sure potential guests feel comfortable booking. Now I am waiting to see who announces the first Chief Hygiene Officer. Or did I already miss that one? At some point, if not already, these programs become nothing more than added media noise and will end up doing very little to comfort or sway jaded and anxious potential guests. So, my question…
Access this content FREE on by Logging in or Registering Now

Related Posts

The frill is gone – (or should be)
by Jeff Weinstein Blog - September 20, 2021
When your MVP becomes a liability
by Jeff Weinstein Blog - September 17, 2021
What to do with business centers after pandemic
by Jeff Weinstein Blog - September 16, 2021
Green girl power and Peruvian powerhouse
by Jeff Weinstein Blog - September 14, 2021