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Hospitality must transform for tech-savvy travelers

Today’s typical online travel consumer – your past, current and future hotel guest – is exposed to more than 250,000 digital micro-moments a year, from social media interactions to messaging and quick read of the headlines on their smartphones, according to Google Research. This year travel consumers will spend more time on digital media — 6:41 hours per day — than all other media (TV, radio, newspaper, magazines) combined — 5:30 hours/day, per eMarketer. The customer journey has turned into a digital customer journey that is becoming increasingly complex, forcing hoteliers to overhaul not just their technology stack but their…
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