Hotels can use subscription models to capitalize on new travel culture

Living out of a hotel used to be something only seen in movies. But in the age of digital nomads and remote working, hotels are making it simple for consumers to stay long-term. From InterContinental to Marriott, brands are taking a page out of Netflix’s handbook and offering subscription models. Contributed by Katie Conway, senior strategy director, Siegel+Gale, New York City This move enables them to compete with Airbnb for workcation guests, but to be successful, hospitality brands need to evolve how they position themselves and the value they deliver. Subscriptions are about an ongoing relationship. Hospitality brands can no longer…
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