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How to convince international guests to book today

Somehow, I feel the word “convince” is the wrong word for the headline of this article. It’s more like: reassure, comfort, empower. Regardless, with the recent announcement that the United States is finally reopening its borders to UK and EU travelers, the questions regarding what hotels need to do to convince international guests to book their stay become more urgent. Contributed by Michael Goldrich, chief experience officer, The Hotels Network, New York City I want to briefly share a recent travel story to show what I believe hotels need to do better for international guests. I was in my Uber…
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