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In Vino Veritas LXXXIII: Upselling to a bottle

Despite the recent stimulus packages and stock market blooms, one long-lasting consequence of the COVID pandemic will be diminished consumer confidence as a result of all the jobs lost and the resultant economic downturn. This, in turn, can be disastrous for your restaurant’s alcohol sales – takeout or dine-in whenever that returns – because customers will have less disposable cash to spend lavishly. But rather than simply abstaining from liquor altogether, what we may observe on a check-by-check basis is that patrons opt for wine by the glass (BTG) in lieu of purchasing a whole bottle. So, besides a cost…
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