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In Vino Veritas LXXXVI: Wine lists and QR menus don’t mix

Selling wine is as much about presentation as it is the taste of the actual elixir. After all, if a bottle doesn’t look good, then who’s going to buy it? A whole book on proper menu design could be written that’s specific to wine lists, and needless to say that inventory arrangements, fonts, graphics, spacing, types of paper, menu backings and all other stylistic concerns do in fact matter when it comes to influencing patrons to buy one bottle versus another, or to convince them to buy a bottle in the first place over going by the glass (BTG). The…
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