Relevant opens “market maker” in Hollywood

The Relevant Group CEO Grant King says everything about the just-opened Thompson Hollywood in Los Angeles differentiates the project from its comp set.

While he calls the lobby bar and rooftop spectacular spaces, he said, “There is an alchemy that exists in a great hotel, from the design to the service, to the lighting to music, to the branding, etcetera. We care about every single detail and agonize over the simplest of things,” said King, who expects the hotel to outperform that market. “Our food and beverage concepts are all original and first-time concepts that we think fill a void in the current landscape and will provide a mix of experiences that resonate with a range of guests. We’re not looking to be the same as everyone else we aim to be bold and market makers.”

With stylish architecture and interior design led by Tara Bernerd & Partners, the hotel boasts 190 luxury guest rooms with 24 suites, and an ensemble of tailored amenities. Flanked by musical landmarks, boutiques, and an electrifying bar and dining scene, Thompson Hollywood will also reflect the musical roots and vibrancy of its historic locale indoors through culinary, nightlife and entertainment offerings. The hotel features two immersive restaurants (Mes Amis, a modern French brasserie, and panoramic rooftop Bar Lis), 15,000 square feet of meeting and event space, a state-of-the-art fitness experience, and scenic views from the rooftop pool deck and lounge.

Rooftop pool

When asked by HOTELS what the biggest opportunities and challenges are with the Thompson Hollywood, King added, “I’m not sure there’s a specific ‘biggest opportunity’ – at least we don’t look at it like that. Any time we do something we try to create something original, authentic and bold that hopefully resonates with the market.”

He said the biggest challenge is managing the operation through the stop and start fits caused by the pandemic. “It’s difficult to manage a business when visibility into legislative decision making is as cloudy as it is,” he said. “And the labor market is as tight as we’ve ever seen it. Hiring front and back of house team members has been incredibly difficult.”

That said, the hotel has opened its doors on Wilcox Avenue near Hollywood and Vine in Los Angeles with a welcoming trellis-covered walkway that leads to double Crittall doors into a lobby adorned in mid-toned timber. The pale terrazzo floor complements mid-century and contemporary furniture pieces, with bespoke Tara Bernerd & Partners designed rugs. The custom Tara Bernerd & Partners reception desk is laid in terrazzo, with a contrasting petrol blue wall backdrop. Verdant plants abound throughout the reception and the lobby, adding to the confident, classic aesthetic.

Guest room

The lobby lounge bar is a continuation of the laid-back feel that permeates throughout Thompson Hollywood. The floorplan sees split levels with brass-inlaid terrazzo continuing seamlessly in the lobby, complemented by a contrasting terrazzo used for the split level.

Playing off the symmetry of the room, L-shaped banquette seats are a step up on each side of the bar. Vintage-inspired stools and chairs surround coffee tables set in front of the banquettes, with each grouping set on Tara Bernerd & Partners bespoke rugs.

A light, summery color scheme featuring creams, rich warm classic saddle leathers, mustard yellow tones as well as green and white accents bring an eye-catching pop to the design.

Similar to the reception lobby, greenery is evident throughout. Various seating groupings from sofas and chairs, to sets of two chairs and a table are sure to have “regulars” claiming their seat when frequenting the property.

Towards the back of the lobby lounge sits the bar itself. The front is finished in the same contrasting terrazzo as that of the mezzanine level. On one side is a full height standing bar with classic high bar stool seating, whereas the mezzanine offers a lower-level seating option. The top half of the bar is an open brass frame showcasing a range of bottles as well as a display for glasses.

Beyond the bar, on the left-hand side, is a shared communal table that can be used for casual gatherings or booked as a meeting and event space.

Lobby lounge

As the crown jewel of the Thompson Hollywood, Mes Amis (“My Friends”) is helmed by Chef Lincoln Carson. Offered are seasonal farm-to-table dishes in this modern French brasserie that transforms from a casual all-day restaurant to a more formal setting for dinner. With over three decades in the culinary realm, Chef Carson is known for his tenure at The Mina Group as well as Le Bernardin, La Côte Basque and Superba Food + Bread. At his most recent endeavor, Bon Temps, located in LA’s Arts District, he was recognized in 2020 for Food & Wine’s “Best New Restaurant” and nominated for a James Beard Award.

At the top of Thompson Hollywood sits Bar Lis. This indoor/outdoor setting boasts a chic European-inspired aesthetic with vintage and contemporary DJ sets, lounge seating and a creative cocktail program helmed by acclaimed mixologist.

The Relevant Group CEO Grant King

Designed by Bernerd, guest rooms draw inspiration from old-school Hollywood glamour with an edgy yet welcoming design. This boutique contemporary hotel offers 190 pet-friendly guest rooms, including 16 suites, featuring hardwood floors and neutral earth-tone palettes, all highlighted by rich textures, mid-century furniture and lighting fixtures, terrazzo details, and an avant-garde selection of artwork from nAscent Art New York.

The guestrooms resemble a sanctuary, with bedding complemented by a leather upholstered padded base, a seat in every room and a Tara Bernerd & Partners bespoke rug. Various rooms and suites will also feature terraces and balconies to make the most of the Southern California weather. The bathrooms offer vanity units finished in terrazzo and details include D.S. & Durga bath amenities.

Opening room rates are listed at from US$399.