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The centennial communications hierarchy

The way we talk to each other – both amongst our teams and to guests – may have forever been changed as a result of COVID-19. While much attention is being given on rate strategies and marketing plans at the present stage of travel recovery, it’s also critical that you consider how you are communicating to customers to maximize impact and build advocacy. Before the pandemic, we ranked, in descending order, the mediums of communication that were most impactful according to the following hierarchy: In-person meetings Videoconferencing Handwritten notes Phone calls with quiet backgrounds Phone calls with noisy backgrounds Personalized…
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