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The social conundrum

Hotels have increasingly been branded and marketed around concepts like large communal public spaces and co-working lobbies where locals gather together alone. In the new era defined by social distancing and what I expect will become a greater concern about hygiene, what will become of these businesses known for their trendy lifestyle approaches? How will they adapt? What will lifestyle hotelkeeping look like in the years ahead? Trends are about to evolve – likely significantly. Concepts surrounding lobby social spaces, hostels and even home-rental businesses may be redefined as the fear of being too close to strangers pervades the new…
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