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Valentine’s Day, spas, great PMS

In years past, this weekend’s eponymous holiday was great for revenues as hotels would sell romance packages which typically included rooms, restaurant and spa components, thereby maximizing revenues on a per-guest basis. With COVID-19, many properties are still closed or have yet to fully relaunch their spas. In the spirit of Valentine’s Day, let’s talk about how you can reposition your spa in the months ahead, and it all starts with the tech you are using to optimize this operation. Getty Images First, you have to stop thinking in terms of silos. Your spa, your restaurant, your golf course and…
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