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Why ‘cleanliness theater’ matters now

Just as the outbreak subsides, get ready for the post-pandemic social anxiety! The newly adopted hygiene standards at your hotel to assuage all the COVID-19 panic likely will have to remain in place for many years to come. People will maintain a heightened sensitivity for proper cleaning practices in public areas or practically any other space utilized by strangers, and they will inevitably judge your property on this. That is, a lack of pristine sanitization SOPs will lead to strongly negative reviews, unlike in years past when a guest may have let it slide or only docked a single star.…
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