A new symbol for hospitality’s compassionate change-makers

Hospitality industry leaders are preparing for a reboot into a new world that will slowly be powered on. What new standards of operation and guest care will be in place for the time being, and what is yet to come, remains to be seen. New standards and symbols have the space to emerge to convey the highest degree of care and awareness for the needs of humanity. The harmonious implementation of new health and safety measures will require balancing guests’ needs and creating a space where they feel nurtured. Force a hotel to become a hospital and the essence is…
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