As Accor begins reopening some of its hotels that temporarily closed in response to the global pandemic, the company is now turning its attention to investing in the resurgence of the travel and service industries and economic recovery in the communities where it operates.
The company’s lifestyle brand, Accor Live Limitless (ALL), introduced a new global campaign: “Reignite the Love of Travel,” which has launched with a short film designed to reassure and to build demand while uplifting its audience.
The campaign will launch with a social media campaign. Travelers will be invited to share their travel dreams and inspiration, which will be combined to create a second montage-style inspirational travel film.
The company has already launched its cleanliness program, “ALLSsafe,” designed to protect guests and staff while assuring travelers they can feel safe while staying at Accor’s hotels.
The “Reignite the Love of Travel” campaign will launch in key markets worldwide throughout the summer.