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COVID-19: Should hotel rates freeze? | Consumers hungry for travel

GBTA’s controversial hotel rate freeze advice The Global Business Travel Association is endorsing a postponement of the 2020 hotel request-for-proposals process until 2021 due to the coronavirus pandemic, and "encourages hotels to roll all 2020 rates for 2021.” The response in the business travel industry has been mixed, especially because, according to several experts, rolling hotel rates over could erode the value of the corporate travel program. More from Business Travel News Consumers hungry for travel in next three months A recent survey reveals encouraging signs of an uptick in overall consumer sentiment. The third COVID-19 U.S. sentiment and purchasing…
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