Do hotel loyalty programs need an overhaul?

It’s no secret that earning and maintaining consumer trust is paramount to the success and longevity of a brand, regardless of industry. Across both B2B and B2C environments, the influence of client perception is aptly understood and carefully considered across all touch-points. But perhaps no industry finds itself at the mercy of its power more than hospitality. Hotels are, in many ways, defined by the loyalty of their guests and the reputation which those guests award them. And while traditional loyalty programs have received no shortage of criticism over the years, their limitations become more glaring than ever before in…
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