Forecasting performance in post-COVID world

Hotel investors and other financial stakeholders face a dilemma in the current COVID-19 environment – how to forecast a hotel’s future performance to determine its ability to meet financial obligations. Traditional forecasting culminates in a single, static forecast of performance. It is the consultant’s or analyst’s “most likely scenario” estimate and assumes an identifiable and stable future market environment. Contributed by Hector Fernandez, Perficae Consulting Ltd., London The traditional approach does not allow to take account of the uncertainty and extremes possible in the near term where a hotel may be closed, open and then be forced to close again. It cannot…
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