Friedman’s hotel formula: 3 parts data, 1 part instinct

Now is the time for hotel science experiments, says Jason Friedman, who runs his eponymous – and very busy – hotel development, operating and marketing company out of Bangkok. The formula is simple, he said: About three parts data mixed with one part gut instinct. The brash native New Yorker started out as a forest ecologist who explored Asia and then gained a master’s degree in hospitality management from Cornell University. He believes hoteliers take this rare opportunity to think beyond simple, incremental changes to their businesses and go bold. “If you sit back and say, ‘We’re doomed,’ and you…
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