Hard Rock keeps rolling with new openings, developments

Despite the all-time lows brought about by the COVID-19 pandemic in 2020, Hard Rock Hotels continues to grow, recently announcing the opening of the Hard Rock Hotel Madrid, its first metropolitan Spanish city hotel, and unveiling its upcoming 446-key Hard Rock New York Hotel in midtown Manhattan, which is slated to open in 2022. Hard Rock Hotels has also relaunched its new hotel concept, Reverb, which is designed to be a cultural hub for connection, creation and inspiration among music fans. Reverb Downtown Atlanta marked the brand’s first opening, with more properties expected to open across the U.S. With 26…
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