How big data will define early recovery

The hospitality industry experienced an historic pace of growth in the decade between the financial crash and the current pandemic era. Some would argue that we are in the midst of a secular industry decline, but it is far more likely what we have just experienced was actually a cyclical bottom for travel and tourism. The hotel industry has a habit of going through significant 10-year cycles dating all the way back to the dawn of automotive travel. When we truly examine hospitality through that historical lens, there are many insights that can be gained and applied in today’s market…
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