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Room Mate founder focuses on potential wins

Kike Sarasola, founder and president of Room Mate Group, sees blue skies ahead for his Madrid-based boutique hotels and vacation rental apartments. He spoke with HOTELS about offering his properties to health workers, how the U.S. travel ban is impacting his company, and the key things that hotel guests need to hear right now. HOTELS: How are you capturing business now that travel is gradually picking up? Kike Sarasola: Right now it’s trial and error — we find that for each city the demand is different, and we adapt. In Rotterdam, for example, we have a beautiful food court; one…
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