Singita ‘miracle’ stressed by COVID-19: Bailes

Based in Cape Town and with 15 luxury lodges and camps across six regions and four African countries, HOTELS asked Singita Founder Luke Bailes for his thoughts about the global hotel industry, macro-economic trends, his favorite hotel moments, what he does to balance his work and personal life, and he refused to answer them. All he wanted to talk about was Singita’s role as an ecotourism and conservation brand working to preserve Africa’s wilderness for the past 26-plus years. He has no time for platitudes as he is singularly committed to Singita’s purpose and sharing his ideas on what he considers…
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