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Survival mode improves brand-owner relations

The COVID pandemic’s pummeling of hotels has caused pain across the industry. But some would argue it’s also strengthened what can often be adversarial relationships. Exhibit A: The major hotel brands, suffering their own losses, have remained committed to providing cost-saving relief and revenue-generating support to owners. Their efforts have been welcome, but some would like to see more permanent changes to certain business practices. “The brands are doing just about everything they can to help, outside of giving us money,” said Jon Bortz, CEO of Bethesda, Maryland-based Pebblebrook Hotel Trust and current American Hotel & Lodging Association chair. Measures…
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