W Hotels Worldwide has launched its first fitness program, Fit with Tara Stiles, at all 45 of its properties worldwide.
Stiles, founder and owner of Strala Yoga, is known for her non-traditional approach to yoga, and her offerings for W include an in-room workout video accompanied by in-room tip cards designed for the needs of the W traveler. The workouts include yoga poses to boost energy, soothe jet lag, prepare for a night out and recover from the past night’s festivities.
Stiles also will host Fit with Tara Stiles Retreat packages at W Verbier (July 4-6), W Vieques (August 29-31), W Bali – Seminyak (September 12-14) and W Maldives (December 1-4).
To celebrate the program’s debut, on May 28 Stiles will board an all-white, all-glass mobile truck driven throughout New York City, striking poses along the way. At each stop, passersby will be invited to snap a shot of Stiles or themselves performing a yoga pose and upload it to Instagram (@WHotels) with the hashtag #PoseWhenever for the chance to win a spot at the Fit with Tara Stiles retreat at W Retreat & Spa – Bali Seminyak.
“The W guest has a true ‘work hard, play hard’ mentality and wants to look fabulous yet have fun while getting fit,” said Paul James, global brand leader, W Hotels, St. Regis and The Luxury Collection. “Through our partnership with Tara Stiles, we’ve created an energetic program designed to celebrate the body and provide 24/7 access to an interactive workout that can easily be incorporated into the busiest of jet-setting lifestyles.”