Why your hotel needs a sonic identity

Give credit to the leadership of the Hotel Revival, a JdV by Hyatt hotel, in the heart of Baltimore’s historic Mount Vernon neighborhood for hiring Jason Bass as director of Culture and Impact and contracting with Ryan Rhodes (aka DJ Impulse) as its first director of content and sonic identity. They bring something to the public spaces of the hotel that resonates with next-generation travelers – authentic sound and cultural programming in sync with their surrounding community. A community-driven effort led by atypical “hoteliers” that has recognizable impact is part of a noteworthy shift as hospitality and its ever-changing traveling…
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