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Ballotti talks about Wyndham’s move into midscale all-inclusive

Wyndham Hotels & Resorts is jumping into to the all-inclusive pool through an alliance with owner-operator Playa Hotels & Resorts to create an upper midscale brand called Wyndham Alltra (all-inclusive travel for all). The license deal will leverage Wyndham’s distribution and Playa’s operational expertise in the space. Wyndham’s 22nd brand will debut at Playa’s 458-room Wyndham Alltra Cancun in Mexico and the 287-room Wyndham Alltra Playa del Carmen, Mexico. Both properties are currently being renovated and are expected to convert to Alltra in December. The deal, which has been in the works for some 18 months, gives Wyndham a way…
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