The Ritz-Carlton Hotel Co. announced last week the launch of a Tumblr account that highlights its Ritz-Carlton Reserve resorts.
The Ritz-Carlton Hotel Co., Chevy Chase, Maryland, plans to use the micro-blogging platform for long-form storytelling by taking a journalistic approach to its content. In terms of selecting a new social media platform, Ritz-Carlton said it does not look at numerical thresholds but rather focuses on the appropriate environment online for engagement and noted that Tumblr has a large, global network of users that is accessible to non-Tumblr users.
“Our priority is to establish more meaningful relationships and share all we have learned about the world of travel and discovery,” said Ed French, chief sales and marketing officer, The Ritz-Carlton Hotel Co. “Through video and beautifully written journal entries, we have created an immersive multisensory experience.”
Click here to see the Tumblr account.
