W Hotels Worldwide on Monday announced a partnership with Coca-Cola Co. and musician will.i.am to use new, branded bed sheets made with recycled plastic to guestrooms – first in North America hotel and global properties to follow.
Ekocycle branded sheets, which are made in part with rPET (polyester partially made using recycled plastic), utilize approximately 31 recycled 20 oz. plastic bottles – which equates to more than 268,000 plastic bottles across all W Hotel beds in North America.
Starwood says guests won’t feel a difference with the new bed sheets with the only difference being the use of recycled polyester instead of new polyester.
The partnership has also created the “Mobile Charger and Accessory Valet” (MCAV) for night stands, a multi-tasking USB charging device that also acts as a jewelry/watch stand and an alarm clock, partially created out of three recycled plastic bottles and available in six colors, including gold, red, hot pink, black, white and silver.
“W guests want to live a stylish, more sustainable lifestyle and this partnership is a way to allow them to do so when they are on the road,” said Sarah Doyle, global brand director of W Hotels Worldwide.
For guests who want to purchase these products, the sheets (starting at US$207) and MCAV (US$75) will soon be available for purchase online at whotelsthestore.com.