Plano, Texas-based Aimbridge Hospitality is taking actions during the coronavirus crisis to support hotel owners and their properties, reduce costs and protect the health of associates and guests.
Actions Aimbridge is taking include:
- Earlier this month, the company launched a series of cost-containment initiatives, including wage reductions at the corporate level across the board and providing relief to its hotel properties.
- Partnering with major brands and vendors to suspend, postpone and eliminate costs, thereby addressing needs of owners.
- Representing hotel owners through communications with AHLA and government agencies.
- Appointing Erica Hageman, former general counsel for Interstate Hotels & Resorts, as chief government affairs officer to update owners on all policies, ensure they are fully informed on new government legislation, and maintain an active voice within the industry.
- Driving revenue among the specialized groups that are traveling to address the current situations, such as first responders, traveling nurses, government employees and others.
- Implementing Aimbridge Aid, a nonprofit entity that will provide financial aid for associates who have been impacted during the crisis. The charitable fund was developed as a vehicle for Aimbridge Hospitality employees to help their fellow associates through a one-time donation or ongoing voluntary donations via payroll deduction.