AMResorts launches Collection for positioning

AMResorts has launched a new master brand— AMR Collection, which brings together its six all-inclusive resort brands under one name. The new master brand was envisioned to help agents and guests select the resort that is best suited to their needs. The group is also introducing 4- and 5-star collection tiers as part of the repositioning to further define the level of luxury of each resort brand and provide guests with several entry points for a luxury travel experience. The launch of the new brand coincides with the 20th anniversary of AM Resorts. AMR Collection has also introduced a new…
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