For hotels in China, social media never stopped

The stories on the ground in China in recent weeks, as its hotels reopen post-lockdown, are filled with tales of innovation and surprising resilience. InterContinental Hotels Group (IHG) closed nearly 180 properties in China, but by the end of March, two-thirds were back in business. Marriott International reported 90 hotels closed in mid-February, but two-thirds reopened a month later. Business is slowly recovering, according to a Marriott spokesperson in China, where occupancy rose to 25% in mid-April. Getty Images Contributed by Ron Gluckman Luxury brands dependent on international corporate and leisure travel are rebuilding in novel ways. Social media also…
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