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Getting heads back in beds, Part 3

In this final entry in a three-part series about driving business during COVID, the focus shifts to the state of groups and transient business. Click here for Part 1 and here for Part 2. Contributed by Megan Rowe Despite ongoing COVID-related implications, steady growth in group bookings this summer was welcome, especially in the U.S. “We are very encouraged, particularly on the group side. We are seeing a lot of indicators for 2022 being stronger than 2019,” said Jenna Fishel, vice president of revenue management at First Hospitality, headquartered outside Chicago, Illinois. She notes that First Hospitality concentrated more heavily…
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