The winds of hospitality change continue to blow with news coming out of Prague about a gourmet food brand jumping into the hybrid hotel space with a tech-led, apartment-style offering that includes co-working and communal social spaces, lounges, and on-site retail and F&B.
The Julius will launch in Prague in the Spring of 2022, a hospitality concept from the Julius Meinl family, creators of Viennese gourmet food emporium Julius Meinl am Graben. Further openings are planned for Belgrade and Budapest.
The Julius will offer 168 short- and long-term apartment-style residences complete with living rooms and separate bedroom spaces, with many featuring an open-plan kitchen. Homey features will include oak wood floors, soft linen sheets and contemporary bathrooms.
The Julius will also offer tech-enabled services, self-check-in and contactless room entry, as well as on-site shops and restaurants stocked with House of Julius Meinl products.
Each booking is tailored to the needs and preferences of the guest, providing options such as an individual address for deliveries and detailed guides to help navigate the city as a local.
The first residence, The Julius Prague, will launch within a reimagined art deco building and is being designed by Italian architects Matteo Thun & Partners. A central light-filled conservatory sits at the heart of the building, while communal areas, restaurants and residences will offer soft furnishings and an autumnal color palette, inspired by the works of the celebrated Czech artist Alphonse Mucha.
“Good customer service, quality products and an environment to embrace innovation – three simple yet fundamental values that underpin everything we do,” said The Julius Co-Founder Julius Meinl Vl. “Our aim is to set the highest possible benchmark in the hospitality sector.”