How Loews is managing around unpredictable demand

Fans of agile hotel management are facing the ultimate test these days, as widespread uncertainty about travel plans forces properties to pivot quickly. In planning to reopen its 26 hotels in June and July, Loews Hotels developed multiple potential business scenarios. Chief Revenue Officer Monica Xuereb explained how modeling is informing the company’s response to unpredictability. HOTELS: What are your priorities over the next six months? Monica Xuereb: Things are changing very rapidly. For us, it means bringing back the majority of our hotels in June, and by mid-July we should have all of them reopened. Our current priority is…
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