How to digitize and stay true to your brand: Landor

A business traveler arrives at her hotel for a week-long conference. On check-in, the desk clerk offers her a tablet where she can key in her dietary restrictions so the restaurant can provide personalized meal options. She visits the concierge asking about a running route. He inputs her preferences, scenic with hills, into a program and sends a custom map to her phone. When she gets to her room, she tells the virtual assistant her lighting preferences, and asks that her sleep cycle be monitored so that air temperature and mattress firmness can be adjusted to ensure optimal rest. This…
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