It’s official: 2020 worst on record for U.S. hotels

The U.S. hotel industry reported all-time lows in occupancy and RevPAR, according to year-end 2020 data from STR.    In addition to historically low absolute levels in the aforementioned metrics, ADR came in lower than any year since 2011. Year-over-year declines were the worst on record across the three key performance metrics.  Occupancy: 44.0% (-33.3%) ADR: US$103.25 (-21.3%) RevPAR: US$45.48 (-47.5%) For the first time in history, the industry surpassed 1 billion unsold room nights, which eclipsed the 786 million unsold room nights during the Great Recession in 2009. Based on November year-to-date results, the industry is expected to show…
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