Marriott International announced on Monday that it is debuting an online platform for its all-inclusive resort segment. It also signed management contracts for five new-build resorts in Mexico and the Dominican Republic totaling investments of more than US$800 million. The resorts are expected to open between 2022 and 2025.
“Our new all-inclusive resort platform is a natural progression for Marriott International,” said Tony Capuano, Marriott International’s EVP and global chief development officer, according to a press release. “It will provide the ownership community a game-changing value proposition for their luxury and premium resort projects around the world, while providing guests a new vacation option with brands they trust.”
The company intends to expand its all-inclusive portfolio, starting with five properties totaling more than 2,000 rooms. In Punta Cana, Dominican Republic, Sofia, Bulgaria-based DIT Hotels will develop a 650-room Autograph Collection resort opening in 2022.
In Riviera Nayarit, Mexico, Mexico City-based developer Artha Capital will create Nia, a flagship, all-inclusive destination with four properties on 220 acres on the Pacific Coast. The resorts and their projected opening dates: a 240-room Ritz-Carlton (2023); a 400-room Westin (2023); a 300-room Autograph Collection (2025); and a 500-room Marriott (2025).
“We are thrilled to be working with Marriott International to create a first-of-its-kind, exciting vacation destination in Mexico’s Riviera Nayarit that will feature four of the company’s distinct brand experiences,” said Gerardo Férnandez, Managing Director, Hospitality Platform, Artha Capital. “By bringing together a mix of premium and luxury brands on our beautiful, oceanfront site, we have the opportunity to redefine what ‘all-inclusive vacationing’ truly means.”
The platform will initially leverage the Ritz-Carlton, Luxury Collection, Marriott Hotels, Westin Hotels, W Hotels, Autograph Collection and Delta by Marriott brands offering all-inclusive vacations specific to each brand. Marriott Hotels would cater primarily to families, while W Hotels-branded resorts would cater to adults.
“By expanding our portfolio with this new offering, we are opening up a new way for travelers to explore our incredible brands – from Westin to W – through a new, all-inclusive lens,” said Tina Edmundson, global brand officer for Marriott International.
With its Starwood Hotels & Resorts acquisition in 2016, Marriott assumed operations of its first all-inclusive property, the 406-room Westin Golf Resort & Spa, Playa Conchal in Costa Rica.