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New initiative aims to unite industry for sustainable hospitality

On the heels of the 26th Conference of Parties climate summit announcing 100 nations pledging to slash methane emissions, the Sustainable Hospitality Alliance (SHA), which brings together hospitality companies consisting 30% of the industry, this week announced the development of a Pathway to Net Positive Hospitality. In support of the initiative, the World Travel & Tourism Council (WTTC) has planned a sustainability framework accessible to the global hospitality industry. The Pathway, which is currently in the consultation phase, will be launched in March 2022, and has the crucial support of major hotel companies such as Accor, Deutsche Hospitality, Four Seasons…
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