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Price no longer driving force of travel decisions, shows study

New research from Expedia Group has shown changing views on travel, including positive sentiment on vaccine passports, increased budgets and an enduring demand for safety and financial security. The Traveler Value Index, conducted by Wakefield Research between April 16 and May 7, surveyed 8,000 people in eight countries to understand their values and expectations as most parts of the world show signs of recovery from the COVID-19 pandemic. “As vaccination rates rise and borders open across the globe, people are ready and eager to travel. However, the months of uncertainty are weighing on their travel decisions and shifting the conventional…
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