Why an eye for Instagram is essential

The web has had little respect for established industries: just ask mom-and-pop retailers about Amazon or local newspapers about Google News and Craigslist. Closer to home, ask the hospitality industry about Instagram. When Instagram went live in 2010, who could have predicted the photo-sharing website became a travel-industry force? AdWeek recently reported that more than 40% of millennials aged 18 through 33 consider “Instagrammability” when selecting their next travel destination. That number shows that hotels can’t just offer a clean, comfortable bed anymore to attract customers. While this may seem concerning to some, Instagram’s influence has been overwhelmingly positive from…
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